Music Business

Target Won’t Sell New Beyonce Album

Brunce TargetBeyonce's iTunes exclusive release may be breaking all sales records, but when the release goes wide on December 20th, you won't find it at Target. Beyonce's surprise release has become the fastest selling album ever on Apple's iTunes, selling 828,773 albums in its first three days.  But target is sticking to their policy of not selling albums that have been released online first.

image from“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski told Billboard. “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce.’

 MORE: Beyonce Breaks iTunes Records: 828,771 Albums Sold In 3 Days

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