Broadcast Radio Is Growing In The U.S., Especially Non-Commercial FM
Last week the FCC released a quarterly report on the number of currently licensed broadcast stations. Radio Survivor puts the numbers in long-term perspective to show that this year's growth in U.S. radio stations is part of a 20 year trend. While AM stations slipped, FM grew especially in the educational radio sector that includes college, community and public radio. Though individual stations face plenty of challenges, terrestrial radio overall is not the wasteland one might imagine.
It's easy to assume that terrestrial radio is one of those soon to be discarded relics of the pre-internet world, yet radio "remains a dominant source of streaming music and music discovery."
The FCC's latest quarterly licensed radio station report shows:
AM Stations – 4727
FM Commercial – 6612
FM Educational – 4019
Total – 15,358
As Radio Survivor's Jennifer Waits explains, this total represents 162 more stations than last year at this time:
"FM educational radio stations (college radio, high school radio, public radio, community radio, and religious broadcasters) increased the most, with 159 more stations at the end of December, 2013 than at the end of December, 2012. In that same one-year period, the number of commercial FM radio stations increased by 14."
As she's previously noted, this growth is part of a 20+ year trend.
With AM stations decreasing by 11 since last year, it seems like the more mainstream outlets are shrinking while the more indie-friendly stations are on the rise.
Obviously not all educational FM programming focuses on music but growth in this sector at least suggests the potential for more stations receptive to indie musicians.
[Thumbnail image of the Sony lcf-f10 transistor radio.]
- What Indie Musicians Can Learn From Efforts To Rescue Radio
- Complete Musician's Guide To Getting Played On College Radio
- New Research: Musicians Should Seek Traditional Radio Play While Pursuing Internet Opportunities
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is building a writing hub at Flux Research. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.