Spotify Adds “Sponsored Sessions,” Video “Takeover” Ads [VIDEO]
Spotify’s marketing platform, Spotify For Brands, has added two video ad units, Sponsored Sessions and Video Takeover, designed to attract more ad dollars to support the company's free music platform. Launch partners for Spotify video ads include Coca-Cola, Ford, McDonald’s, NBC Universal Pictures, Kraft/Mondelez, Nike, Sprint, Target and Wells Fargo.
Details & Spotify's Video Ad Pitch
Spotify Free users can opt in to watch a video ad in exchange for 30 minute "Sponsored Session" of uninterrupted music. "Video Takeover" ads replace the audio ads that interrupt free user listening.
Spotify users listen to an average of 146 minutes per day across all devices, according to the music streamer.
"Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.
Watch the video ad pitch: