The Cost Of Breaking A Major Label Act
By Bobby Owsinski on Music 3.0 Blog
The latest IFPI (International Federation of the Phonograph Industry - boy, is that name outdated) recently came out with a report about the state of the music industry and a few of the elements that were analyzed included how much the major labels spent on developing new acts.
Here are some interesting figures.
- The cost of breaking an act is between $500k and $1 million.
- The typical advance averages between $50k and $350k
- Typical album recording costs are between $150k and $500k.
- The typical video production goes from between $50k to $300k.
- Tour support is between $50k and $150k.
- Typical marketing and promotional costs are between $200k to $700k.
Major labels spent $4.6 billion dollars this year on A&R and marketing their acts, and 27% of the major label's revenue went to A&R. According to the IFPI, this is greater than what the computer, pharmacology and biology industries spend on R&D.
Finally, there are 7,500 artists signed to major labels around the world. One in 5 is a new signing.
Most artists today really like the DIY aspect of building their career, but there's nothing like the monetary clout of a large label.