Apps, Mobile & SMS

Bandsintown Launches Free Artist Analytics Tool

BIT[UPDATED] Concert discovery and marketing app Bandsintown today introduced a free analytics tool that taps into its user base of 15 million concert goers. Bandsintown Manager allows musicians and their team to know where their largest concentrations of fans that go to shows are located, so that they can better plan tours and chose the right size venues. Having spent most of my career as a booking agent, Bandsintown Manager offers the first glimpse at the holy grail of touring: playing only where the fans are and avoiding wasted nights of half-empty venues.

Bandsintown analytics is available free to any artist with over 100 trackers and the dashboard can be accessed on the web via their Facebook app.

Once an artist's tour dates are added to Bandsintown Manager, the service immediately starts assessing the number of trackers – fans following them on the popular concert discovery app – weekly and monthly tracker growth and upcoming show RSVP's. Initial features include:

BITmapTracker and RSVP Map – An interactive heat map showing where an artist's trackers are, where fans are RSVPing from, where fans are tracking similar bands, and the location of the band's upcoming tour dates. The map shows data worldwide with the ability to search for any location, from the continent to the city level, so you can zoom in on the exact desired location.

Top 100 Cities – A detailed list of the top 100 markets for an artist, based on the number of Bandsintown trackers. This data provides a glimpse of where an artist is trending.

Tracker Growth – A real-time chart of an artist's tracker growth trajectory within the Bandsintown platform, indicating how many concert-goers will be alerted of upcoming shows. Trackers are Bandsintown concert-goers who follow a specific band or DJ. 

Upcoming RSVP's – A graph showing the number of RSVP's for an artist's upcoming tour dates, detailing how many fans indicated they're attending and interested in each show. This gives artists and managers an idea of which shows are popular on Bandsintown, and which they should raise more awareness around to drive more ticket sales.

BIT chart

"The new analytics feature gives us greater insight on where our core fans are located and what markets are underserved," said Chris Georggin, Manager at Pat Magnarella Management (Green Day, others). "It clues us into areas we hadn't considered touring before, where fans are likely to come see us play live."

"We want to share the unique behaviors of Bandsintown concert-goers with our artists, offering them insights on the fans who are actually tracking their tour announcements, buying tickets, and going to their live shows – which ultimately has a huge impact on artists' livelihoods and careers," said Julien Mitelberg, Bandsintown President and COO.

A video demo:


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