Music Business

Instagram Projected To Exceed 100 Million US Users By 2018

Buy-likes-on-instagram-300x200Instagram showed tremendous growth in 2014, ultimately edging out Twitter to claim it's place as the second-largest social network in the US. eMarketer has just released a forecast for Instagram projecting the platform to be 106.2 millions users strong in 2018. 

Instagram-growthWhere Twitters user base grew only 12% in 2014, Instagram upped it's active users by almost 60%, translating to 64.2 million monthly users according to eMarketer. Instagram has become increasingly attractive to the younger demographic. eMarketer has forecasted 61.9% of all teenagers ages 12-17 to become active users by the end of 2015 and looks to see that percentage of active teen Instagrammers rise to over three-quarters by 2019.

Debra Aho Williamson, principal analyst at eMarketer said,“Instagram has a lot of momentum in the US, growing faster than Twitter, Pinterest, Tumblr and Facebook. The simplicity of the app is what is most appealing; Instagram has stayed true to its core mission—delivering beautiful imagery and videos—while other services, such as Snapchat, have loaded on lots of new features.” 

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