Marketing

Instagram Projected To Exceed 100 Million US Users By 2018

Buy-likes-on-instagram-300x200Instagram showed tremendous growth in 2014, ultimately edging out Twitter to claim it's place as the second-largest social network in the US. eMarketer has just released a forecast for Instagram projecting the platform to be 106.2 millions users strong in 2018. 

Instagram-growthWhere Twitters user base grew only 12% in 2014, Instagram upped it's active users by almost 60%, translating to 64.2 million monthly users according to eMarketer. Instagram has become increasingly attractive to the younger demographic. eMarketer has forecasted 61.9% of all teenagers ages 12-17 to become active users by the end of 2015 and looks to see that percentage of active teen Instagrammers rise to over three-quarters by 2019.

Debra Aho Williamson, principal analyst at eMarketer said,“Instagram has a lot of momentum in the US, growing faster than Twitter, Pinterest, Tumblr and Facebook. The simplicity of the app is what is most appealing; Instagram has stayed true to its core mission—delivering beautiful imagery and videos—while other services, such as Snapchat, have loaded on lots of new features.” 

View full story and additional metrics on eMarketer.com

 

Share on: