In an increasingly competitive sector, music streamers are looking for new ways to attract and keep users. It will be interesting to see if Rdio's new 20+ stations curated by indie and major record labels find an audience, but they certainly should keep their label partners engaged.
Music streamer Rdio has launched "Label Stations on Rdio". Users can now listen to free radio stations individually curated by over 20 labels including Astralwerks, Merge Records, Def Jam, Domino Recording Co, MUTE, Sub Pop and Warner Music Nashville.
Each station features curated songs that reflect the label's catalog, genre specialty and the music they're pushing now. Users can find all these stations in a new section under Browse called LABEL SPOTLIGHT.