Music and marijuana are proving to be a powerful combination in more ways than one First the estate of Bob Marley, then Snoop and now Willie Nelson are using their well known affinity for the herb to get into the legal cannabis trade.
After years of pro-pot advocacy, Willie Nelson is reportedly preparing to launch his own marijuana brand, as well as stores and branded accessories. According to a report in the Daily Beast, Nelson says he will have his own strain, 'Willies Reserve' as well as strains from other providers.
"It’ll be both. There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing," Nelson told the Daily Beast.
Nelson also discussed the possibility of stores, saying that they would be limited for now to states where cannabis was legal. - via CelebrityAccess