For many artists, sending a regular e-newsletter to fans can be a good way to stay connected and keep them up-to-date, but it's important to keep in mind that there are certain limitations and restrictions on what can and must be included in these mass communications.
Guest Post by Bobby Owsinski on Music 3.0
You may not know it, but there are a number of things that are legally required in every email newsletter that you send out. While most email services automatically address these, it's still important to know what they are and why they're enforced in the first place.
Here are the 5 legal requirements that every email newsletter must have, which have been excerpted from my Social Media Promotion For Musicians book
3. Return address: You have to include a legitimate return email address, as well as a valid postal address. Some ESPs even make you include a phone number. If you don’t want people to know your home info (I don’t want to broadcast it myself), open up a PO box, and get a Google Voice number if a phone number is required.
4. No email address harvesting: You can’t collect addresses from chat rooms, discussion forums, or blog comments. Once again, people must opt-in and give you permission to send something to them.
5. You can’t offer a reward for forwarding: You can invite subscribers to “forward this newsletter to a friend,” but you can’t entice them to do so with offers of money, coupons, discounts, awards, or additional entries in a giveaway.
You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.