Targeting Your Fans Is 2015’s Value Play [INFOGRAPHIC]
Several musicians and marketers have shared that they are not getting much bang for their buck when running ads on Facebook. Some is driven by increased competition and the rest by Facebook's never ending algorithmic tweaks. But there is another strategy that still appears to be working.
A recent Socialbakers study says, yes, organic reach has declined. But when posts are promoted to Fans instead of non-Fans, you get much better results.