Heavy Rain Strands TomorrowWorld Festival Goers, Pushes SFXE Stock Down Sharply
Reports of heavy rains that left many concert goers stranded and others demanding refunds at Atlanta's TomorrowWorld festival sent promoter SFX's already battered stock falling as much as 12% on Monday.
Rain and muddy roads left what reports describe as thousands of festival goers at the TomorrowWorld festival stranded over night after the festival ended on Saturday after festival organizers.
According to numerous media reports, festival organizers stopped allowing shuttles, ubers and cabs access to pick up sites near the festival, leaving people sleeping on the ground, or on cars overnight, while others walked 5-10 miles to find shelter or other transportation options.
“It was complete chaos,” Danielle Bagnuolo told the Atlanta Journal-Constitution during a Monday morning interview.
Valerie, another attendee at the event, told Mashable that after leaving the festival at 12:30, they waited in a shuttle line for two hours before being told to walk several miles to another shuttle stop. "It was unfair for them to tell us to 'keep walking, there are shuttles a few miles down the road' when they already knew all of them had been canceled," she told Mashable, adding that there was no transportation available at the second checkpoint. Valerie was eventually picked up at 7AM by her husband, who did not attend the festival.
The inclement weather induced festival organizers to cancel the final day of the festival for commuters, leaving only people with camping passes with access to the festival.
"Mother nature has decided otherwise: TomorrowWorld will only be accessible to visitors currently camping at DreamVille. Continuous rainfall over the last three days has severely limited capacity of the parking lots, entrance roads and drop off locations Continuous rainfall over the last three days has severely limited capacity of the parking lots, entrance roads and drop off locations in and around the festival site," organizers announced early Sunday. "The experience of the TomorrowWorld visitors is always number one priority, so TomorrowWorld was forced to close all daily parking lots and drop off locations. TomorrowWorld regrets that festival goers with day tickets, guest list tickets, and anyone not already camping at DreamVille will unfortunately not be able to access the festival. The last day of the festival will go on for the 40,000 visitors already situated in DreamVille, with David Guetta, Armin Van Buuren, and Martin Garrix all on deck. More information and refund policy will be available soon."
via Celebrity Access