D.I.Y.

Changing The Video Trailer On Your YouTube Channel: A How To For Musicians

YouTube_optWhen trying to draw viewers to your YouTube channel, (whether they're returning or first-timers) it's important to switch the video trailer which appears whenever you upload a new video. Here's a rundown on how it's done.

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Guest Post by Michael Brandvold of Michael Brandvold Marketing

Don’t forget to change the video trailer on your YouTube channel when you upload a new video. Don’t be one of those artists who is still featuring a video from two years ago while you are trying to promote a brand new video release. Did you know you can show two different videos depending on if the user is a NEW VISITOR or a RETURNING SUBSCRIBER.

Select the video you want to edit… RETURNING or NEW and then click the Pencil in the top right corner to begin editing the video.

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1. For Returning Subscribers: Click Edit and select the video clip you want to feature.

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2. For New Visitors: Click the Pencil dropdown and select Change Trailer.

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