Music Business

Deezer Enters Crowded U.S Streaming Music Market Without Free Tier

DeezerBetter late than never? French based music streamer Deezer is finally entering the already crowded U.S. streaming music market. Until now, Deezer was only available to Cricket Wireless customers or on Sonos and Bose connected speaker systems.

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Deezer entered the U.S. market today with a standard $9.99 per month with a 30 day trial music offering. While the French based music streamer has 3 million paid and 23 million free users globally, until today, it only offered limited availability in the U.S., including Deezer Elite, a higher quality $19.99 per month service.  

Deezer enters a crowded U.S. market dominated by established players including Spotify, Apple Music, Tidal, Rhapsody, Google, YouTube and Slacker. Amazon and Pandora are readying similar offerings, as well.

U.S. Launch Comes Without Deezer's Popular Free Tier

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Late last year, Deezer abruptly cancelled an IPO and instead raised $109 million from some powerful partners: Access Industries, which also own Warner Music Group and Orange, the international telecommunications giant. Deezer has raised a total of $217 million to date.

Deezer recently sold its popular Stitcher podcast service to Scripps for $4.5 million and expanded it music discovery offerings.

 

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