YouTube Music Launches Daring Ad Campaign Featuring A Cross Dressing Teen, Rapping Hijabi Muslim, More [VIDEO]
There are no reliable stats on how many people pay to use YouTube Music, but it clearly lags well behind Spotify, Apple Music, and Tidal. In a move guaranteed to raise awareness, the Google owned music streamer has launched a brilliantly conceived, guaranteed-to-be-controversial ad campaign.
"Music isn’t just what we listen to.
It’s who we are."
YouTube Music has launched a certain to be controversial ad campaign.
Under the moniker, "Music isn’t just what we listen to. It’s who we are,"a rural teen strips off his school clothes dress as a women over the soundtrack of Elliphant and Big Freedia's "Club Now Skunk."
In another, a young woman wearing an Hijab walks the halls of high school rapping along with Blackalicious' "Alphabet Aerobics."
In a third as, a parolee ends a tough day of community service work and greets her young daughter and male partner to a the island beat of "Naturally" by Machet.
In each of the 5 simply but beautifully shot videos, the lead character speaks little, if at all, while the music communicates both for and to them. "Music isn’t just a convenience" reads the campaign's tag line. "It builds the world we want to inhabit. It connects us to what matters the most. Music isn’t just what we listen to. It’s who we are."
Biggest Campaign Of The Year
Set to run for 8 weeks, this is reportedly YouTube's "biggest campaign we'll run this year." The 45 second spots will run nationally on digital, in movie theaters and on billboards in New York, Chicago and Los Angeles.
There are two more ads in the series: