Major Labels

Apple Music Makes Cash Money “Power Move”

image from cdn-images-1.medium.comApple Music certainly does likes exclusives and is willing to open its checkbook to get them. A new deal with hip hop powerhouse Cash Money Records, which will officially begin with a documentary about the label, is the latest in a growing list. 

_____________________________________

 

"It’s official… Cash Money makes a power move with Apple Music,’ Cash Money Records founder Bryan "Birdman" Williams announced on Instagram over the weekend. The post included a photo with Apple Music executive Larry Jackson, which Jackson also posted to his Instagram account.

 



The Cash Money roster includes Nicki Minaj, Lil Wayne, and Drake, who already has a deal with Apple Music.

Under the agreement Apple will produce a documentary about the Universal imprint and it's founder.  But while it's likely that the relationship will net more Drake-like exclusives for Apple Music, it also appears to be part of a shift to producing new content that in controls well beyond the usual windowed exclusive release. 

Share on: