PledgMusic Names Industry Veteran Adam Lekach Marketing Chief
PledgeMusic is expanding its executive team under the leadership of new CEO Dominic Pandiscia. At time when some players in the D2F and artist services sector or scaling back or shutting down altogether, PledgeMusic and its recently acquired Noisetrade and Set.fm are on a collective roll.
PledgeMusic has named music industry veteran Adam Lekach to its executive management team as Senior Vice President of Marketing. Lekach most recently served as VP Media and Partnerships for Kemado Media Group and previously held senior marketing and sales roles at Sony Music Entertainment.
Lekach will oversee the company’s global marketing and campaign management strategy with responsibility for evolving cross-company synergies and driving increasingly better results for PledgeMusic’s partner base. He will also oversee public relations strategies for key campaigns and initiatives. His role extends across PledgeMusic’s expanding direct- to-fan ecosystem, which now includes NoiseTrade and Set.fm.
The platform empowers more than 50,000 artists with inventive ways to connect with an active and rapidly growing user base of more than 3 million superfans to create new revenue opportunities throughout the music production and promotional lifecycle of their endeavors.
“Adam Lekach is a highly creative and results-driven digital marketing executive, and we are enormously pleased to have him onboard,” says Pandiscia. “He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music.”
“PledgeMusic uniquely connects passionate music fans with the artists they love to support and has done a formidable job delivering on that promise,” says Lekach. “I am honored to join the team and contribute my experience to growing our global fan base and broadening our relationships with artists, managers, publishers, labels and other industry partners.”