Pandora is revving up it efforts to encourage users to transition from free to paid as it preps its on demand streaming music service for launch later this year. Along with the change they've begun a digital marketing campaign.
Pandora has unveiled a rebranding with a new logo as it centerpiece. In particualrly flowery language, they explained the move:
"Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love."
While not dramatically different, the modernized logos are an improvement. Here they are side by side: