Spotify Adds Specially Recorded 2 Song "Singles" From John Legend, Tove Lo, Local Natives, D.R.A.M., Juanes, 15 More
Spotify continues to add original programming and promote its own playlists (if you can call two songs a playlist) with the launch of weekly "Singles" that include a track from a hit artist and their cover of a popular song. The music streamer is also planning a new series called "Live".
Every Wednesday, starting today, Spotify will release “Singles” - a 2 song playlist consisting of an “A” Side featuring an artist’s own track, and a “B” side of a specially recorded cover of a past or present hit.
“Singles” launches with songs from over 20 artists including John Legend, Tove Lo, Local Natives, Grouplove, D.R.A.M. and Juanes, who recorded the special tracks in Spotify’s new, recording studio at its New York office. John Legend paired “Love Me Now” with his take on Marvin Gaye’s “What’s Going On”.
The music streamer says it will add 100+ “Singles” in the next year. In addition to the original content, “Singles” will feature custom artwork created just for Spotify.
Spotify will capture live performance recordings called “Live." Superfans, identified by their listening behavior on Spotify will be invited to attend these performances, creating another way for artists to connect with fans. A live photo taken during the performance will be used as the cover art for each recording.
“Singles” and “Live” will live in their own Category in Browse.
Here are some example of Singles launched today.
John Legend D.R.A.M.
Juanes Tov Lo