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In this recent post on MusicThinkTank, Lisa Occhino delves into how to find (or be) a music publicist, plan a campaign and launch a campaign, and how to follow up once you actually earn press coverage."The first thing you need to do is research the media outlets you want to target. Start local, and if you’re playing out-of-town shows, expand your search to those areas as well. Check out where other similar bands have had success, make a note of those specific outlets and writers, and try to find direct email addresses."[Continue Reading]Related articles







