Marketing

Music Supported Advertising: The Weeknd’s H&M Spring Icon Collection

weekndThe Weeknd has partnered with H&M to design a clothing line based his personal style. The 25 piece “Spring Icons” collection was teased this week with a new commercial: "I don’t believe in icons. Or at least, I don’t look for them. I know that they’re out there, but they don’t define me." Watch: 

 

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