Mixcloud Partners With Nielsen’s Gracenote To ID Music In Tracks, Mixes
Music streamer Mixcloud has partnered with Nielsen's Gracenote for advanced music recognition using Gracenote MusicID to more accurately identify copyrighted audio content and ensure proper royalty payments to rights holders.
As the Mixcloud community of more than 1.2 million creators upload music mixes, radio shows and podcasts, Gracenote will automatically fingerprint each piece of content to identify copyrighted work and enable compliance. Once Gracenote MusicID identifies a song, Mixcloud maps it to its proprietary database of artist, label and publisher rights holders to facilitate proper and timely royalty payments.
Mixcloud’s catalog maintains more than 12 million DJ sets, radio shows and podcasts and ingests more than 1,000 hours of user-generated content every day
“We’re living in a world where user generated content is growing exponentially, but most traditional catalogue streaming services are not focusing on this enormous area,” said Nico Perez, Co-Founder and Director of Content at Mixcloud. “At Mixcloud, we've invested a lot of energy in the technology around user generated content to properly identify and pay the creators what they're owed, and we're thrilled to add Gracenote as a new partner to help solve this difficult problem.”
“Mixcloud has emerged as the destination for both established and emerging radio presenters and DJs to present their shows and mixes to fans around the world,” said Brian Hamilton, General Manager of Music and Auto for Gracenote. “Being a platform that focuses on helping curators breakout and find new audiences, Mixcloud recognizes the importance of being able to connect royalty payments to the proper rights holders and we are confident that Gracenote MusicID can help them address this important issue.”