With streaming shaping up to be the dominant form of music consumption, landing your tunes on a Spotify playlist has for many become the holy grail for bands and artists. Here we look at how a band managed to gain such a coveted placement.
In this latest post to MusicThinkTank, Mark Knight details how a band successfully got their music on a Spotify playlist.
"We give people nudges, reminders and excuses to listen to the band’s music on Spotify. Looking for a relaxing Sunday morning soundtrack? Check out this song on Spotify. Looking to kickstart your Friday night? Check out this track. Use Facebook ads and promoted posts to target these messages to the right people at the right time.
Tap into cultural events to further boost your relevance. Piano Day, International Women’s Day, Valentines Day, Christmas, Record Store Day all provide opportunities for the band to talk about their music."