In his role, Eisenberg will head up SoundCloud’s Content Partnerships team and oversee the company’s licensing operations and coordinate its relationships with other players in the sector, including record labels, music publishers, PROs and collecting societies.
Based in SoundCloud’s New York office, Eisenberg will join SoundCloud later this month and report to the company’s Chief Operating Officer, Michael Weissman.
“We are thrilled to have Mark on board. He has been a leading architect in the digital music space since its inception nearly 25 years ago,” Weissman said. “His proven leadership and wealth of knowledge, experience and industry relationships are a strategic asset to the team as we continue to build the world’s largest music and audio catalog, and create more opportunities for our partners and artists on SoundCloud.”
Eisenberg joins the SoundCloud team after a stint at SoundExchange, where he served as Senior Vice President, Strategic Initiatives, and responsible for sourcing new applications for the collective’s rights management and royalty distribution platform.
Prior to SoundExchange, Eisenberg was at Sony Music Entertainment, where he was Executive Vice President and Head of Business and Legal Affairs for the label giant’s Global Digital Business Group.
Other industry gigs include positions at Sony’s incubator and venture capital subsidiary 550 Digital Media Ventures, LatticeWorks Media and MixRadio (a Microsoft Company), in addition to his work as an attorney at the New York law firm Willkie Farr & Gallagher and the entertainment law firm Gold Farrell & Marks.
“SoundCloud has a unique, and powerful position in music today,” said Mark Eisenberg, Senior Vice President, Content Partnerships, SoundCloud. “I could not be more excited to join the team to shape the deals and build the relationships that will drive growth for SoundCloud and the streaming market overall.”