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Musicians & Their Online Personas

1For good or for ill, the first impression potential listeners get of you will likely result from whatever online persona you've established for yourself, meaning it's critical to get it right the first time. Here we look at how to establish a solid online persona/reputation, while keeping an eye on how developing technologies could effect you.

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In this new post on MusicThinkTank, Robert Lanterman looks at the process of developing a good online persona, and how it could be affected by VR technology.

"A social media presence is important for any kind of professional reputation or public persona in this day and age. Even if you view music as more of a hobby than a job, you still have a reputation to build the second you start playing out of your garage. It’s important that you keep yourself active on social media, because it’s what will bring people out to the shows you’re booking and let people know when you have music out."

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