Rolling Stone has announced plans for ambitious global expansion including plans to launch in the United Kingdom and Asia Pacific in 2019. The expanded company footprint is in addition to Rolling Stone International’s existing licensee partnerships in Germany, Italy, France, Japan, Argentina, Brazil, Colombia, and Mexico.
The expansion will focus on growing Rolling Stone’s footprint in those markets by increasing local music and entertainment editorial coverage as well as community engagement outside of the U.S.
Other notable 2019 plans include staging regular live events in international locations.
“Although Rolling Stone’s roots are firmly planted in American pop culture, the brand has been a global driving force — both by reporting on and influencing the world’s music trends. This position of global authority is one we are seeking to strengthen and expand with greater focus and coverage on local music culture and creativity in more markets around the world,” Rolling Stone International CEO Meng Ru Kuok said.
“APAC is one of the world’s fastest-growing regions globally, representing a tremendous amount of musical talent and diversity. We see huge potential for further expansion and investment into our brand as well as solidifying our position within other key music markets like the UK,” he added.
The company is already hiring staff in Australia.