Whether you're an artist, venue, or gear seller, one of the most critical decisions you'll make when building your website is how the content is organized. Clear, concise menu options, and simple menu navigation make all the difference when it comes to appealing to users.
In this recent post on MusicThinkTank, contributor Dave Cool lays out the eight essential pages every music website simply must have in order to be functional and successful.
"4) Shows/Calendar: If you perform live, another essential element to have on your website is a ‘Shows’ or ‘Tour’ section. Make it easy for fans to get info about your upcoming gigs, with details on showtimes, cover charges, opening bands, and the venue.
This is also a great page to showcase one of your best live videos so fans (and bookers) can get a taste of what to expect if they come see your show."