Once your music is ready for release, the next step is to prepare a carefully crafted press release that will communicate to any reader all the key information about your music in way which is comprehensive, clear, and to the point, and which draws fans in. Here we look at how to do just that.
Guest post by Scott Matthews
Your music is ready to be released to the public. Now what is remaining is just for you to figure out how to come up with a well written press release. You want it to be on point. You want to communicate with your reader and share with him or her all the important information in an engaging and crystal clear way without making it too long.
You neither want to write a very brief release so that your reader may not feel left out. Coming up with a great press release is simple and easy once you start writing it regularly. If this is your first time writing a music press release, then this article is for you.
Once you follow these tips you will start writing it without struggle. If you have been writing press releases for a while, you can also read along for you to see where you need to improve. Let’s start now.
Understand what you want to promote
You need to understand the main reason why you want people to read your music press release. What do you want them to do? Do you want them to write and publish about the shows you will be doing in future? Do you want your release to be the subject of discussion?
All you need to do is focus on what you want. Focus on producing great music. Focus on your goals and objectives. Once you clearly know your goals and objectives, you can now create your press release around them. Do not be vague. Just saying you are promoting yourself is not enough. Everyone is doing that. People want to know what you are doing right now and your future plans and projects.
After understanding what you are promoting, it is time for you to grab attention by thinking of what makes your project interesting. Releasing an album is an achievement but so many artists are doing the same thing. Why should your release be loved by the press?
Maybe you are thinking that you have none. Remember, you must find it. Did you mow lawns to raise money for the release? Did you quit your dream job to record your album? Did you write all the songs while training hard? Find an interesting story to keep your readers engaged!
Writing Your First Paragraph
Your first paragraph is the introduction. So, it should cover the most important information about your release such as the who, where, what and how. You want someone who does not read the first paragraph to get the basic information about your album or project.
Since majority of readers usually read the first paragraph, you need to keep them engaged so that they can have the urge to continue reading. Like writers from Assignment Holic, you should strive to keep your readers engaged. If they decide not to read the entire release, they should walk away knowing you and what you want to promote.
Writing Your Second Paragraph
This is the section where you make your release colorful and vibrant. What you decide to include in this paragraph will depend on what you are promoting. You need to describe your music. You can compare them to give your reader some reference. Just as writers from Xpertwriters.com write unique articles, you should show your reader how your story is unique. Include information that a journalist or blogger can use to tell your story. Let your readers know about your future concerts and tours. The first paragraph mainly deals with what you as an artist, are doing. The second paragraph tells the reader why you are doing what you are or will be doing. Keep the paragraph short and straight to the point.
The last paragraph is normally easier to write compared to the first two paragraphs. In this paragraph, you tell the reader how they can get more copies or information if it is possible.
Include the contact information of the person who handles press inquiries such as the phone number and email address. Website and social media platforms that the artist uses can also be linked to the release if it is applicable.
Make it Brief
Make everything in your release straight forward and brief. In most cases, a good release does not go beyond a page. If you find out that you have gone beyond one page, do not worry about it. Continue writing. Once you are through, you are going to proofread and remove unnecessary information.
Be Straight and True
Being creative when writing a press release is very important. Note that a press release is nothing than a sales pitch. As much as you would want people to be engaged and keep reading, you do not want to come across as a salesperson. When you try too hard, your readers will notice and you probably know how people feel about a cheesy message. Always make every point clear and straight forward.
It is important for you to take your time when writing a press release. Spend some time thinking about your goals and objectives. Get to know what makes you a unique artist. At the end of the day, you are competing with thousands of musicians.
Create beautiful music first and them come up with a creative press release and everything will fall into place. Follow the seven tips discussed in this article and you will never have a problem writing a great press release. Start reviewing what you need to correct and improve upon and you will be astonished at how people will read your release. As the saying goes, the devil is in the details.
Scott Mathews is a content writer and journalist at Paper Writing Pro. He writes engaging columns at Microsoft and Resumes Planet. Besides, Scott is also a writes and reviews papers for students and tutors at GgradeMiners review. During his free time, Scott takes his dogs for a walk. He also loves travelling, hiking and camping.