While a marketing channel that many may consider to be relegated to the corporate world, email can do wonders for bands and artists when it comes to connecting with and growing their fan community, but only if done correctly!
In this latest post to MusicThinkTank, Nora Mark outlines seven essential marketing tips for artists when crafting emails to connect with in and draw in their fans.
"Before you even think about typing a letter, it’s important to make sure you’re taking the time to think about who your fan base is, and therefore, how you should go about communicating with them. This will include things like your tone of voice, the language you use, and your overall style.
This is so important because if you’re writing for a style that’s not suitable to your fan base, they’re not going to want to read your content."