CD Baby's Show.co marketing platform for independent musicians and labels has added the ability to purchase and run audio ad campaigns on Spotify, iHeart and other music platforms targeting a specific city or region with customized 30-second ads.
Users can also target potential fans using banner ads on selected sites, including Rolling Stone, CMT and many niche blogs, sorted by genre with campaigns starting at $50 for audio ads and $20 for banner ads.
CD Baby artists get free access to Show.co through their CD Baby artist dashboard. Labels, managers and other artists can set up accounts directly via Show.co.
“We’re really excited about this new set of campaigns,” says CD Baby VP of Marketing, Kevin Breuner, who conducted several test campaigns for his own band using the tools. “A lot of these tools were once exclusive to major labels and big brands, with audio campaigns on Spotify costing more than many musicians are able or willing to invest. Now for the price of a stack of flyers and a tank of gas, you can reach out to thousands of people, right when they are already thinking about music.”
Using Show.co artists and labels can set up their marketing plan and let it run in the background. As the campaign runs rhey can see what’s getting traction and tweak their plan as needed.
“Streaming platforms and music-related media offer a lot of opportunities for artists to connect with fans,” Breuner notes. “We want to give people the tools not just to get their music out there, but to make an impact and find their audiences.”