LiveXLive, iHeartMedia Pact For Live Streaming, New Content
Live music streaming service LiveXLive has announced an exclusive multi-year agreement with iHeartMedia that combines content, distribution and promotion.
The newly expanded partnership gives LiveXLive access to live streaming rights to 17 iHeartRadio events in 2019, including ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at the iHeartRadio Music Festival and iHeartRadio Fiesta Latina, as well as licensing and streaming rights for select iHeartRadio Theater shows.
Located in both New York and Los Angeles, the iHeartRadio Theaters feature performances contemporary recording artists and host exclusives such as iHeartRadio Album Release Parties.
The partnership will also feature new co-produced and co-promoted video content, including a co-created iHeartRadio channel on LiveXLive built on an existing library of content.
“We are all about connecting great artists with their fans in every way we can,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “This partnership with LiveXLive will expand the reach of our one of a kind iHeartRadio events and theater shows to new audiences.”
LiveXLive has streamed more than 24 music festivals, concerts and other live music events across the globe featuring over 400 hours of live content during its 2019 fiscal year.
