Spotify Continues Podcast Push With Parcast Acquisition
Spotify continues its major push into podcasting with the acquisition of Parcast, a storytelling-driven podcast studio. The deal comes just weeks after the streamer acquired podcast giants Gimlet and Anchor. Terms of the transaction were not disclosed.
The transaction is expected to close in the second quarter of 2019.
Since its founding in 2016, Parcast has launched 18 podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the studio’s first fiction series, Mind’s Eye.
Parcast will bring to Spotify its curated library shows and its engaged, loyal audiences. Additionally, the studio has more than 20 new shows slated to launch later this year.
“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base. We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth."
“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world. We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world,” said Max Cutler, founder and President of Parcast. “Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”