Troy Carter has announced his next chapter, music and tech startup Q&A. The former Lady Gaga manager, music tech entrepreneur and Spotify executive has reunited with his former Atom Factory cohorts J. Erving, Suzy Ryoo and Tim Luckow to form the new company.
Q&A will merge with Erving's Human Re Sources digital distribution and label services company.
According to the press release, the goal is to develop an ecosystem based on the "artist as an entrepreneur" that includes distribution, management, label services and data analytics, supporting the next generation of artists
The first release will be from Philadelphia singer and songwriter Pink Sweat$.
"My time spent at Spotify allowed me the opportunity to see gaps that still exists between the music business and technology," said Carter in a statement. "Modern artists have to be more entrepreneurial than ever before. They're looking for a lot more than music distribution, they want experienced teams that can help build long-lasting careers. We designed the company to allow artists of any size to have a shot at success. Whether you choose to stay independent or continue on to major label, our goal is to help creators through the process with a high level of service and intuitive software."