¡Viva Latino! has been growing 5x times faster than any other Spotify playlist in its top 1000. The streamer's flagship Latin playlist has propelled numerous Spanish-language songs into the Global Top 100 and Top 50 charts. Now, ¡Viva Latino! has surpassed an impressive 10 million followers.
The growth of Spotify's third-most-followed playlist after Today’s Top Hits and RapCaviar reflects global growth in Latin Music.
Latin artists have seen a 250% increase in representation across the Global Top 100 and in the past two years there has been an average 33% year-over-year increase in streams of Latin music on Spotify.