Breath, body, and beats could serve as the tagline for WAVE, the new subscription-based music-based meditation app and vibrating pillow that has launched with $5.65 million in seed funding. Investors include CrossLink Capital, Lerer Hippeau Ventures, Collaborative Fund, and Ludlow Ventures.
WAVE's founders see hugely successful apps like Calm and Headspace as too static: "We want to make some noise in an industry of silence by creating an immersive at-home experience that's fun, positive, and empowering. We're here to elevate your state of mind, one track at a time. Through our daily ritual of breath, body, and beats — we believe you'll feel inspired to Make Waves in your own life, too."
WAVE mixes a guided meditation with music while lying on a pillow that vibrates according to the beat. All the music is original, which co-founder and CEO Mason Levey says sounds like “Stranger Things meets Aphex twins meets Kanye meets 808.” A subscription to the app is $9.99 a month and the pillow and headphones are $199.