Martin Guitar Joins D’Addario’s Playback String Recycling
Martin Guitar has joined D’Addario’s Playback string recycling program. D’Addario developed the program as a means to recycle guitar and orchestral strings which are not accepted through most local recycling programs.
With over 3.9 million strings recycled to date, Playback has been widely successful, offering local string recycling centers at dealers, or the option to mail in used strings. As part of the collaboration, Martin Guitar’s logo will appear on recycling containers and signage at local string recycling centers.
Of the legendary guitar company’s involvement with the program, Frank Untermyer, Director, Supply Chain Management said: “Martin Guitar’s commitment to environmental stewardship is a long-held core value. It runs deep. It is durable. Our participation in the Playback program extends our sustainability commitment to musical strings recycling. We are proud to be a supporting sponsor of Playback.”
Added Brian Vance, D’Addario Director of Product Management: “What a great partnership with an even greater purpose. We’re thrilled to have Martin Strings join the D’Addario Playback retail string recycling program. Their support reflects their like-minded commitment to eliminating string waste and protecting our planet. Together, we hope to show how leading brands can work together as models of corporate responsibility and positive change. Please join us by supporting the Playback program in music retail stores across the United States.”
The Playback program is powered by TerraCycle, an international upcycling and recycling company that aims to transform waste into new materials and products. After the strings are collected, they go through a process to separate the metal and nylon strings; the metal strings are melted down and smelted into new alloys, while the nylon strings are recycled into plastic applications.
D’Addario currently operates 330 string recycling centers across the U.S.
