Indie Labels

Secretly Distribution, NoordRights Team To Launch Secretly Noord

Independent distributor Secretly Distribution has partnered with Nordic technology group NoordRights to launch a new global music company called Secretly Noord.

Under the terms of the new deal, Secretly Noord will provide distribution, marketing and technology services and tools to Nordic labels and artists.

Going forward, Secretly Distribution will serve as a non-controlling equity partner in NoordRights AS, while Secretly Distribution co-CEO Darius Van Arman will serve on the NoordRights board. Additionally, Daggan Stamenkovic will serve as Secretly Noord’s managing director and will lead a team based in Norway, Sweden and Denmark.

Erik Brataas, chairperson NoordRights, said: “We’re all very excited! The last few years we have seen a vacuum in the market for independent distribution services in the Nordics. With Secretly Noord, and through our partnership with Secretly, we’ll be able to offer high quality marketing services for the independent sector in the region, and combine local knowledge and a proven team with the scalability, reputation and quality of Secretly. The collaboration is also a significant step for NoordRights as a technology company, creating scalable, transparent and sophisticated rights administration tools for the creative industries.”

Van Arman added: “It has been Secretly Distribution’s constant focus to make the big music marketplace accessible to quality-oriented small and medium-sized companies, as the vitality and diversity of culture depends on the contributions of companies this size. Our partnership with NoordRights is another important step towards increasing our capabilities in this regard, and it helps establish a truly independent path to market in the Nordics that is future-facing and unencumbered by approaches of the past. We look very much forward to a long term collaboration with the team that previously brought some of the most culturally important labels and artists in the Nordics to the rest of the world.”

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