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Spotify To Debut Data-Driven Awards With Focus On Mexico, Latin America

Spotify has announced its first awards show and the winners will be based entirely on user-generated data. The Spotify Awards will be broadcast live on TNT throughout Spanish speaking Latin America on March 5th.

User plays, patterns, and habits will help determine the award categories, finalists and Spotify Awards winners “providing a true reflection of what fans are listening to.”

Spotify is calling Mexico City the streaming capital of the world. The Mexican capital has the most listeners on Spotify globally, ahead of even New York City, London, and Paris.

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