Music Business

YouTube Music Has 20M Subscribers, $15B Annual Revenue

YouTube Music Premium and YouTube Premium now have a combined 20 million subscribers, Google revealed in an earnings call.

YouTube Music Premium is $9.99 for an ad-free music service. Add $2 and YouTube Premium includes all video content across the service.

While much smaller than Spotify, Apple Music and Amazon, it’s still a solid start for the service. That’t particularly true when viewed through the lens of Google and YouTube’s previous failed attempts to get users to pay for streaming.

$15.1 Billion

For the first time, Google also shared YouTube revenue stats. The streamer and free video destination generated $15.1 billion in ad revenue in fiscal 2019, including $4.7 billion in its fourth quarter.

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