Spotify Combines Artist and Label Marketing, Data Dashboards
Spotify has combined its artist and label data and marketing dashboards to make it easier for artists, marketers, managers, and labels to work together.
Teams can now manage and artist’s profile, analyze related data and pitch to playlists together from within a single interface. They can also pitch new releases to editorial and algorithmic playlists, upload a Canvas, and add an Artist Fundraising Pick from a single place.
Labels joining Spotify for Artists will now have access to the mobile app, available on iOS and Android.
“We’ve listened to feedback and seen how people use Spotify for Artists and Spotify Analytics, it’s been clear just how collaborative artists and their teams are in analyzing data and planning promotional strategies,” said Spotify in a blog post. “In an effort to empower artists, managers, and labels to work together as seamlessly as possible, we’re bringing everyone together in one place: Spotify for Artists.”
To enable the change, there are significant changes to Spotify for Artists including:
“Artists, managers and labels will be able to add multiple people to their teams, and see a log of actions taken across their team in Spotify for Artists with a new Activity Page.”
DATA AND ANALYTICS
“Spotify for Artists users will continue to see helpful data and insights. Labels will see data for recordings they have the rights to.”
“In the coming weeks, both artist and label teams will be able to make changes to an artist profile — whether it’s updating a bio or sharing a playlist through Artist Pick.”