ESSENTIALS: How The TikTok Algorithm Works

Between now and the end of the year we’ll be featuring 2021 Essentials, popular Hyebot posts from 2020 that will help you thrive in 2021.

Today we look at The TikTok Algorithm: How It Works.

TikTok took off as a music marketing tool in 2020 due in large part to the platform’s algorithm, and its ability to quickly propel a video to viral status. This popular post offered a look under the hood.

The TikTok Algorithm: How It Works.