Holiday Marketing On Instagram – 5 Tips
Looking to get into the holiday spirit by upping your marketing game on Instagram? Look no further! We here offer five key tips on how bands and artists can make more sales on Instagram this season.
Guest post by Randi Zimmerman of the Symphonic Blog
Want to sharpen your holiday marketing skills on Instagram? No problem. Here are some tips and tricks to help you expand your reach and make more sales this holiday season…
5 Tips For Holiday Marketing On Instagram
Shoppable Instagram Posts
50% of US consumers do their holiday shopping at the last minute. Want to drive sales to your site? Make shopping for those last minute holiday gifts as easy as possible with Shoppable Instagram posts. This feature lets you to tag your products in your posts and link them to your website for your fans to purchase with ease.
We use this feature on our Symphonic for Production Instagram page to feature sample packs. — Here’s what it looks like:
- To be approved for Instagram Shopping, you’ll need to meet these requirements. // Click here to get started…
Collaborate With Similar Artists
You’re not the only one looking to generate leads on Instagram during the holiday season. What better way to combine your efforts and get twice the reach by collaborating with another artist? Just like brands partner with influencers to tap into their audiences, you can do the same.
Got connections with an artist who’s got a similar fanbase as you? — Go on Instagram Live together or do your own respective posts within your feeds to promote each others merch, that limited edition vinyl you have that would make a perfect gift, or a new single that just dropped, etc..
This extends both your views’ into both audiences. Everybody wins.
Instagram Ads
Instagram ads are a secret weapon for gaining potential customers with ease. Instagram targets the exact audiences with the most potential for engagement, helping you gain exposure in all the right places.
- Want to learn how? // Click here to learn everything you need to know…
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Expand your mind…
Holiday Marketing Tips for Musicians
6 Ways Musicians Should Prepare For The Holidays
The Best and Worst Months to Release Music
How To Improve Your Holiday Marketing Emails
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Run a Seasonal Giveaway
Instagram accounts that do contests or giveaways grow 70% faster than those that don’t. Not only that, but giveaways entice both current followers and potential new ones to engage. This increased engagement signals to Instagrams algorithm that it should feature you more regularly in your audience’s feed.
What better way to engage your audience for the holidays than with a holiday-themed giveaway! — Consider giving away things like:
- Limited edition holiday merch
- Early download access to your new EP
- Signed vinyl
- A holiday care package (merch, vinyl, CD’s, a holiday card, candy, etc., all in one)
The holidays are about giving back and showing you care. Let your marketing reflect that!
Run Exclusive Offers
First off, who doesn’t like exclusive shit? Secondly, the holiday season means everyone is looking for the perfect gift for that special music lover in their lives. What’s better than some limited edition merch from their favorite artist?
Consider offering limited time discounts on select products or drop a limited run of holiday themed merch. Get into the holiday spirit and offer something special to your audience that they just can’t pass up.
In Conclusion…
The holiday season brings in more sales than any other time of the year. Optimize your efforts! With these tips and tricks, you’re on the right track to perfecting your marketing game on Instagram in no time.
Happy Holidays!
