Apple Music adds ‘search by record label’
Apple Music has added the ability to search for music by record label.
Apple’s new label search feature is both useful to fans looking for music similar to their favorites and a potential boon for record labels working to build a brand identity.
Prior to the rollout fans searching by label only saw playlists with the label’s name that were often created by frustrated fans. That’s still the only label search option available on Spotify.
Apple’s label search rollout is a work in progress with Def Jam, Capitol, XL Recordings, Brainfeed, Stones Throw, and Dead Oceans among the 400 label pages created of the many thousands of labels that have catalogs worthy of curation.
“When I was growing up I wasn’t looking for the album that had the Warner logo on it, but I did go around looking for the Rough Trade logo, for XL, and to be fair to the major label system, Atlantic, for a period of time,” Apple’s Zane Lowe told Rolling Stone.
The magazine’s Ethan Millman also spotted a link to the label’s page at the bottom of some of their artists’ albums.
Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is also the Founder and President of the Skyline Artists Agency and an online professor at the Berklee College Of Music.