Spotify Greenroom has 92% fewer users than Clubhouse which means now is the time to get involved
Total downloads of Spotify’s new Greenroom live audio app are just 250,000 compared to 30.2 million for rival Clubhouse.
But despite the slow start for Greenroom, that does not mean that musicians and others should ignore the app.
In fact, it could mean just the opposite. There’s a lot to be said for being on a platform early.
Remember how fast an artist could build an audience in the early days of Instagram and TikTok?
It is much easier to have an impact when an app is growing than it is to fight a firehouse of content from established creators on a super popular app like Clubhouse.
What really excites me about Greenroom is its connection to Spotify.
I expect to see greater integrations with the main Spotify app in the coming months.
You can already turn a Greenroom session into a podcast in just a few clicks. But what if the app also went the other way and connected music from Spotify with a live audience on Greenroom enabling DJ’s to spin tracks club style or like a broadcast radio station.
Making Spotify a replacement for broadcast radio has been a consistent mantra for CEO Daniel Ek. He brought it up again on this week’s earnings call along with a number of comments that “live” in all forms was important to Spotify.
So while adoption rates are low, now is not the time to ignore Greenroom. Now is the time to download the app and get involved.
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.