Cloudkid: record label, YouTube channel and more dedicated to undiscovered talent
Youtube channel turned creative outlet and record label, Cloudkid supports undiscovered talent while bringing artists’ visions and brand identity from zero to 100.
A guest post by CloudKid via A2IM.
What started out as a YouTube curation channel back in 2013, CloudKid has developed into a creative outlet and record label aimed at supporting thriving, undiscovered talent, all while developing and bringing artists’ visions to life. The company has seen various feats in the last year, among them reaching 5 million subscribers on YouTube this past August.
Among its artist projects, the label holds close ties to Nashville-based duo, Neoni, helping spearhead and release their first ever EP this summer, ‘Wars in a Wonderland,’ while also successfully taking many of their songs to U.S radio. Los Angeles-based duo,
Confetti, has also seen success since being signed to CloudKid, their song ‘Ghost’ now boasting 50M streams on Spotify alone.
Silent Child, an artist the team discovered on SubmitHub, has also reaped great notoriety, within two years growing from zero to 600k monthly listeners thanks to major branding and development efforts on the label side.
The company aims to launch its very first newsletter at the start of 2022 and is currently working on the rebrand and subsequent launch of their own merchandise shop, with plans to offer it as an additional service to the label’s artists.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.