Musicians earned $9.9M commission free last year using Bandzoogle
Musicians earned $9.9 million commission free through their Bandzoogle powered websites in 2021, according to the DIY music marketing platform.
Now in its 19th year, Bandzoogle powers more than 60,000 websites for musicians, who have sold more than $89 million in music and merch, commission-free, through the platform.
2021’s top selling artist on Bandzoogle was indie Boston folk rockers, The Adam Ezra Group who generated over $200,000 in revenue from ticket sales, donations during live streams, and merch.
“As an underground indie band, connection with our fans is everything. Whether it’s selling merch, playing non-traditional shows, live streaming, our membership program, or the creation of special events, we like to do everything in our own, unique way.” says Adam Ezra. “Bandzoogle continues to prove that they are a partner committed to empowering us on our own terms, helping us follow through on every crazy idea we come up with and never taking a cut.”
What sold best?
Last year Bandzoogle powered musicians sold commission free:
- $6.4M in merchandise, including apparel, CDs, and vinyl
- Surprisingly, digital music continued to bring in significant revenue with $637,500 in sales
- Digital merch sales were $877,000
- Ticket sales totaled $831,250
- The built-in fan subscription feature generated $545,000 in revenue
- The virtual tip jars generated $500,000 in fan donations going directly to artists
“Musicians continued to show resilience in the face of uncertain times throughout the last year,” said Stacey Bedford, Bandzoogle CEO. “With online sales of music and merch, so many indie artists keep creating these mutually rewarding connections to their fans.”
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.