Snapchat is growing faster than Facebook, Twitter. Should you be using it to market music?

Snapchat’s daily active users (DAUs) grew 18% year on year over the last 3 months to 332 million and after growing 20% YonY or more over the previous quarters.

That compares to Meta (Facebook) loosing DAUs last quarter and Twitter growing 2% in the U.S. and 15% internationally.

Next week, Snap is hosting its annual Snap Partner Summit and will unveil new features and products.

Should you be promoting music on Snapchat?

Since its inception experts have been divided on the value of using Snapchat as a music marrketing platform.

Chris Robley of CD Baby and The DIY Musician’s blog wrote a A Beginners Guide To Snachat For Musicians.

Adam Ivy offers a more mixed review of Snaphat’s value for music marketing in this video:

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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