Music Marketing

Spotify is finally testing pre-saves with Florence and The Machine

Spotify is testing a pre-save that will allow fans to add music from an upcoming release to their library. Apple Music has had a similar feature for several years,

The initial Spotify test is with Florence and The Machine.

Fans visiting thier artist page on the Spotify moble app will find a pre-save button for the May 13 release of their new album ‘Dance Fever’ on Republic Records.

Clicking it will pre-save the track to the fans librabry and take them to a pre-save page which includes a short video from the the artist using Spotify’s ‘Clips’ format. a countdown to release date. album artwork and a preview tracklisting.

While Spotify has aknowleged the test and says that there will be more, the streamer has not said when or even it one of this often requested feature will actually be available to all artists.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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