Music Business

MQA calls for a more sustainable music streaming ecosystem

Pioneering audio technology company MQA is calling for innovation-led solutions to create a more sustainable music streaming ecosystem.

from A2IM

MQA CEO Mike Jbara joined !K7’s founder Horst Weidenmüller on a panel at Indie Week 2022 to discuss the ethical consumption of music. Moderated by Blue Elan’s Mary Jurey, the session’s key messages were education and collaboration, underlined by an urgency for action.

Education

To raise awareness around sustainability we need to start with facts and information, and that extends to labels educating their artists. Musicians can be powerful agents for change, and the organization Music Declares Emergency has very clear messaging ‘No Music On A Dead Planet’ to mobilize artists.
Related to this, as consumers become more aware of the climate emergency, they may choose one streaming service over another, depending on the service’s sustainability credentials.

Collaboration

The wider industry must come together to tackle scope 3* emissions and push for innovation. In the UK, the video streaming sector has set up a membership organization called Greening of Streaming to reduce the sector’s carbon footprint. Companies who would otherwise view themselves as competitors are actively collaborating to measure the impact of video streaming; find engineering-led solutions to increase efficiency, and share best practices.

* These are indirect emissions caused by activities from assets you don’t own or control 

To find out more about sustainability relating to music streaming, visit www.mqa.co.uk/sustainable-tech or contact info@mqa.co.uk

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