TikTok wants to ‘leak’ your music before its released
TikTok’s marketing and distribution platform SoundOn has launched “a self-service feature that empowers artists to give TikTok listeners exclusive access to clips in advance of releasing their tracks.”
In other words, you can leak a track via TikTok before its widely distributed on Spotify and elsewhere.
The goal is to get fans excited about the coming release and perhaps do a little test marketing. But it’s also a good look for TikTok, which is establishing itself as a top music destination during what increasingly appears to be the runup to the launch of a full streaming music service.
The new feature is available in all markets where SoundOn is available.
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.