Music Marketing

How does the TikTok algorithm work?

Most social media algorithms change constantly, but TikTok’s magic sauce has stayed relatively the same. So we’re revisiting how The TikTok algorithm works in this latest Flashback Friday post.

Guest post by Randi Zimmerman of the Symphonic Blog

TikTok is notorious for being particularly secretive when it comes to how their algorithm really works. At first glance, TikTok seems like a total Gen Z takeover, but don’t be fooled. Tons of brands, businesses, and artists like you have found a place on TikTok. Although there’s no secret way to hack the algorithm, there are many factors you can utilize to help improve your reach and increase engagement in no time.

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